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ADIDAS ORIGINALS
A concept designed for 'Adidas Originals' that features a clothing line with digital print patterns inspired from 'Sudan', 'la tomatina festival' and the 'secretary bird'.
The 3 key moods I wanted to portray from the digital prints were #alive #dynamic #freedom
The secretary bird represents the national emblem of Sudan. The bird itself means 'victory'. I wanted people to feel a celebrating atmosphere so the mood from 'la tomatina festival' was added to complete the puzzle.
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